Brand · 2026-05-22 · 8 min read

Designing a brand that travels across markets

Multi-script typography, colour meaning and the traps of a one-market identity.

An identity that only works in Latin script will be rebuilt badly by a local team within a year.

Choose type families with genuine multi-script coverage, and design layouts that tolerate 30% text expansion.

Test colour and symbolism per market before you commit to packaging runs.

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